I had a great time filming, but I have to admit, it can be really challenging at times. In Hollywood, beer drinking scenes are done with apple juice, here it's the real thing, so doing multiple takes strength and endurance. I'm not complaining, but if you plan on doing a beer film, you might want to practice a bit. The fact is, beer should be treated with respect! I also had to get used to people watching me in public, wondering if I was crazy, trying to make a film about beer-culture and curious as to if they'd be on local T.V. later in the evening. Bye the way, I do encourage you to have your camera ready, or at least a handy or iPhone for recording sound because a great story can come unexpectedly at any time. These stories, ideas, or what Germans call "Glucksmomente" (happy moments) is proof that you have arrived in Beerland: a parallel word in which beer is at the heart of everything - well, until the buzz wears off. I suppose society has always had this mysterious and misunderstood driving force in society. Only why is it so hard to take seriously? Obviously there is a difference between drunken stupidity and a brewing culture, perfecting this amazing, centuries old drink. The more I film here, in this allusive place called "Beerland," the more I am convinced the two belong together. They co-exist, like in any pluralistic society, made-up of opposing parts. So the camera continues to roll, and I'll be doing my best to edit the hours of footage from these ongoing adventures. I'm not sure exactly where all of it is leading me. At the very least, I'm helping others share their love-of beer with the world -- before they continue to go unnoticed!